The Mountain Tough Recovery Card

Together We Are Mountain Tough!

Our city has been deeply affected by the Sevier County, City of Gatlinburg and Great Smoky Mountains National Park Wildfires.

Our sense of pride and community has never been stronger. Local individuals and businesses possess the resources to completely rebuild the impacted areas. Let’s get together and begin restoring our community…

What is the Mountain Tough Recovery Card?

Those impacted by the Gatlinburg Wildfires – from smoke damage and vegetation destruction to total property loss. They need our help to rebuild their properties and their lives. The purpose of this card is to provide meaningful discounts to these families.
The residents have a wide range of needs; from bedding, to lumber, to landscapers, to a night out. Because of these varied needs, ideally the card will be able to be used at clothing retailers, restaurants, furniture stores, attractions, activities, lodging, home services, and more.
The Local Chambers along with the Sevier County Economic Development Council will distribute the cards to the affected residents so they can receive the discounts and special offers from participating businesses. We invite you to take part in this discount program, as your support of our friends and neighbors is valued greatly. There is no fee to be an official partner in this program – your only financial commitment is to honor the discount that you provide for the card holders.

What Does the Card Offer to Merchants?

As a part of this program, your business will receive:
• Recognition on the Mountaintough.org website
• Recognition of new participating merchants in emails to residents of Sevier County
• Recognition in local print media
• A prominent window cling that shows your commitment to our city and region
• A customer base in need of almost everything!

What Do We Ask in Return?

• At least a 20% discount threshold (or equivalent deal)
• Honor the discount until September 30, 2017.
• Communicate the program to your staff so they can best serve these customers

Want your business to participate?

Our Mission

To serve as the primary community organization to bring the community spirit and substantial resources of the businesses and citizens of Sevier County, City of Gatlinburg and City of Pigeon Forge to restore the lives, homes and neighborhoods impacted by the Gatlinburg Wildfires. We will restore these quickly and effectively.

We’re going to be okay because we’re Mountain Tough and have a strong faith in God.

Mayor Mike Werner

Do you have questions?

We can help!